Hit the Road: Taking Your Book on Tour (virtual) with Donna Jones Alward
Going on a book tour is something most authors dream of. But what if the reality doesn’t live up to the hype?
Donna Jones Alward, author of the Canadian bestseller When the World Fell Silent, presents a 2-hour workshop on how to manage expectations—and your own energy stores—so you can plan a tour that leaves readers wowed without wearing yourself out. She’ll share dos and don’ts from her own experiences, including mistakes she’s made. She’s done the work, so you don’t have to!
Topics covered:
- The what, when, and where
- Budgeting for events and keeping receipts
- Types of events
- Partnerships with venues and booksellers
- Teaming up with other authors
- Maximizing your time (efficiently!)
- Prioritizing rest
- Top tips from fellow authors and publicists
About the instructor: Since 2006, New York Times bestseller Donna Jones Alward has enchanted readers with stories of happy endings and homecomings that have won several awards and been translated into over a dozen languages. She’s worked as an administrative assistant, teaching assistant, in retail, and as a stay-at-home-mom but always knew her degree in English Literature would pay off, as she is now happy to be a full-time writer. Her new historical fiction tales blend her love of history with characters who step beyond their biggest fears to claim the lives they desire. Her latest book about the Halifax Explosion, When the World Fell Silent, is a Toronto Star and Globe and Mail bestseller.
Donna currently lives in Nova Scotia. You can often find her near the water, either kayaking on the lake, or walking the sandy beaches to refill her creative well.
Participant cap: 15
Location: Zoom
Date of 1-night workshop: Wednesday, Mar 4 (7:00pm to 9:00pm Atlantic)
Registration for 2026 General Members: $59
Registration for non-members: $124 (includes 2026 General Membership in WFNS)