Super Fans: Building an Engaged Social Media Community

PD session | Feb 23, 7 pm >>

When you’ve spent two years with your head in a manuscript, jumping into social media doesn’t always feel like a natural transition. Yet with traditional book coverage at an all-time low, that’s exactly what prospective publishers expect you to do. In this PD session, author and communications specialist Sarah Sawler will give you the tools you need to build an engaged and supportive social community. Learn
  • which platforms are right for you
  • when to post–and when you really, really shouldn’t
  • how to build your digital brand
  • how to find and build a loyal audience
  • how to encourage online dialogue
  • and more!

Sarah Sawler is the award-winning author of the regional bestsellers Be Prepared: The Frankie MacDonald Guide to Life, the Weather, and Everything (co-written with Frankie MacDonald), 100 Things You Don’t Know About Atlantic Canada — For Kids, and 100 Things You Don’t Know About Nova Scotia. She’s also the publicist at Conundrum Press and an alumni engagement officer at Dalhousie University.

Location: Writers’ Federation of Nova Scotia (online with Zoom)

Date of professional development session: Tuesday, Feb. 23 (7:00pm)

Price: $85 (incl. 1-year WFNS membership for 2021 + access to all PD sessions in the Taking Care of Business series)

Member Price: $20 (incl. access to all PD sessions in the Taking Care of Business series)

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